MintBet Partners with Income Access

Online sports-betting and casino brand MintBet has announced a partnership with Paysafe’s marketing technology and services provider Income Access.

MintBet Partners with Income Access
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MintBet Partners with Income Access

MintBet is operated by the Ireland-headquartered igaming and retail betting operator McBride Racing Ltd.

Under the deal MintBet affiliate programme will launch within the next month.

MintBet is powered by an FSB Tech platform and features in-play sports-betting, an online casino with multiple slots and table games and a live-dealer casino.

As part of MintBet’s strategy to expand its presence in the UK market in 2018, the brand plans to invest in growing its affiliate marketing channel.

Once launched, the Network, which is powered by Income Access’ affiliate software, will connect the programme to more than 25,000 gaming affiliates, allowing MintBet to rapidly recruit affiliate partners and grow the programme post-launch.   

Thomas McBride, head of marketing at MintBet said: “Income Access’ reputation in the igaming affiliate marketing technology space is unparalleled, so they were the obvious choice of network provider for driving the launch of our new affiliate programme. The software’s sophisticated reporting functionality and large network of affiliates will provide strong support for enhanced player acquisition.”   

Lorenzo Pellegrino, CEO of Income Access and digital wallets, at Paysafe said: “We look forward to seeing our affiliate network play an instrumental role in growing the MintBet brand via the affiliate marketing channel. Our technology solutions have a strong track record in expanding innovative sports-betting brands like MintBet into new markets, especially the UK.”

Thanks to iGaming Business for the news:

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